Everybody has a Personal Brand.
Whether you like it or not.
If you want to get ahead, the right wardrobe is as much an investment in your brand as a logo and website
What is a Personal Brand and why is it important?
Everybody has a Personal Brand. Whether you like it or not. It's unique to you and it is the single most important way that you can stand out from the crowd. Read my Blog on Personal Branding for Small Businesses on Business Information Point's website.
People will remember you as well dressed or smart or casual but their main impression will be how you made them feel and how you engaged with them. The right outfit is just the starting point, but its a great place to start!
Tom Peters, a business guru and former McKinsey consultant, first coined the term Personal Brand in his article in Fast Company Magazine in 1997: “Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
So if you want to get ahead, be successful in the job market, feel more confident, more competent and to do yourself justice in all your endeavours then you need to understand and constantly build your Personal Brand.
How does it relate to the world of business?
Getting others to know, like and trust you is the first step to building a successful business relationship. It’s about marketing yourself and your business or career as a brand. The impression you make in the first few seconds of attending a business meeting, an interview or a networking event can significantly affect the success of the outcome.
And whilst you might be uncomfortable with this – it might feel judgemental - it's human nature. We’re predisposed to assess a threat and make a decision quickly.
And what if it in those few seconds you make a negative impression based on visual assessment? Then you have to work twice as hard to reverse it! So, don’t let it be a thing, don’t let it get in the way of your success.
Read my Blog on Personal Branding for Small Businesses on Business Information Point's website.
What can you do about it?
You can take control of that first impression.
The right wardrobe is as much an investment as a corporate brand. I will show you how to create the right signature style for you and your career or business.
Think about a situation that you worry about getting dressed for. What 3 things do you want people to think about you before you even open your mouth? What key words do you want people to associate with you?
Professional, inspiring, approachable? Dishevelled, outdated, boring?
Now think about what words you would want them to use. If they’re different to the above, then it’s time to invest in You. It’s time to be the Head of Marketing for the brand called You.